Agency: Lew’Lara\TBWA
Client: Nissan
Product: GT-R
Title: Bolt vs Flame
CCO: Felipe Luchi
Creative Direction: Sthefan Ko e Gustavo Diehl
Creative Team: Fabio Santoro, André Pallú, Guto Russo e Felipe Pimentel
Production: Barry Company
Director: Guilherme Garcia
Brand Leader Nissan: Wilson Negrini
Account: Xiko Coutinho e Raiza Scatena
Planing: Renata d’Avila, Luciana Mussato e Stephanie Peart
Media: Luiz Ritton, Thiago Ferraz, Eduardo Shinohara, Suellen Kiss, Juliana Braga, Bruna Dantas e Danielle Farhat
Photographer: Paola Vianna
Social Media: Nancy Sestini e Paola Otsuka
Art buyer: Ale Sarilho, Sabino e Caio Lobo
Mockup: Frank Morais
Client Approval: Arnaud Charpentier, Ricardo Maciel, Mariana Lemos, Murilo Costa, Victoria Santos e Juliano Fortini
The only adversary left to be beaten.
Usain Bolt is the fastest on earth, beat all the records and has no one else to compete with. So, we created a race against something faster than human: The fire.
To promote that race, three posters were made entirely by matches. A total of 123,000 matches used on them.
The result? You can see it here below.
The slow-motion capture.
The whole process of burning was captured in a high speed camera. The result was a high quality image, later used in OOH.
