Client: Krafton
Agency: 3C Gaming
Title: Neymar Jr’s Skin
CEO: Renan Philip
CCO: Paulo Aguiar
Creative Director: Lucas Pinheiro
Art Direction: Lucas Pinheiro e Guto Russo
Copywriting: Lucas Munhoz
Account: Marcelo Trivilato, Daniel Siqueira e Ana Luiza Baldacini
Producer: João Bezerra, Hugo Martins, Juliana Nigro e Lucas Barbosa
Film Producer: Fuelture
Film Directors: Ricardo Sant’Anna e Carina Mazarotto
Ecxecutive Production: Carina Mazarotto e Ricardo Sant'Anna
Photography Director: Vini Piran
Still Photography: Julio Nery
Photography Assistant: Gabriela Nery
Finalisation: Raphael Freitas
Post-Production Director: Euller Araújo e Raphael Freitas
Motion: Guilherme Iglesias e Pedro Fiúza
Color Grading: Guilherme Fuchs
3D Animation: Jonatas Amorim
Sound Production: Mix Reo Lamos Master
Soundtrack: Léo Ramos
SFX: Eduardo Filgueira
VFX: Brandon Ventura
Approval: Carlos Madrid, Marcelo Echeverria, Alice Martone e Beatriz Shida
Embassor: Neymar Jr.
Partner: NrSports
First launch - Deston Map.
A new map is comingo to PUBG, a very vertical aproach to the battle royale game. New buildings and landscapes, new vehicles to drive and to promote all that, Neymar (a streamer and gamer when outside the soccer field) helped us in the campaign.
Besides the video, a live stream with many gaming inflluencers has made to promote the map.
The second launch - Neymar Jr's Skin.
After the Deston Map launch, PUBG had another surprise for their players. The launch of a new skin, together with weapons and items.
For that moment, another comercial was aired to let people know about the new bold way to play the game.
Making of - Commercial behind the scenes