Client: next
Agency: 3C Gaming
Title: Hypa Minha Live
CEO: Renan Philip
CCO: Paulo Aguiar
Creative Direction: Paulo Aguiar, Giovanna Cartapatti and Lucas Pinheiro
Art Direction: Lucas Pinheiro, Guto Russo and Luis Felipe Oliveira
Streampack Design: Pedro Fiúza, João Paulo (Saya), Gabriela Radin and Wesley Souza
Copywritting: Lucas Munhoz e Giovanna Cartapatti
Strategy: Giulia Perrone
Client Service: Marcelo Trivilato e Daniel Siqueira
Producer: Lucas Pinheiro e João Bezerra
Production: Hugo Martins e Juliana Nigro
Film Production: Mavo
In this particular project, I had the opportunity to develop with my teammates the visual identity and website UI/UX of the Youtube's webserie "Hypa Minha Live". It was a reality show that helped early and not so known streamers to have a better performance, giving them a new gaming setup and mentorship from many creators to literaly "hype" their live streamings. All sponsored by Next Bank.
User Persona
Visual Design