Portfolio

Collaborators

Agency: Sunset DDB

Client: Rappi

Co-Chair: Guilherme Jahara, Pipo Calazans

CCO: Guilherme Jahara

Creative Director: Márcio Juniot

ACD: Guto Chicanelli

Art Direction: Guto Chicanelli, Guto Russo

Copywriting: Rodrigo Passos, Mateus Souza

Art Direction Assistants: Carolina Fiuzza, Laura Kim, Eric Hazz

Social Media: Carolina Garrido

Production: Patty Benetti, Rodrigo Luchini, Mariana Haddad, Ingrid Dias

Media: Rodrigo

Account Manager: Carol Franco, Shirley Lacerda

Motion (In-House): Rouse, Gustavo Tadini, Eduardo Ferreira

Project Manager: Karla Souza

Client Approval: Emilio Mutis Canal, Daniel Muñoz Salazar

An illustrated campaign with 35 situations explaining all the services that Rappi delivers. Rappi is a service that can deliver your food and supermarket like others, but with a plus: you can order anything that fits into the bag to the Tendero (delivery guy) and it will be sent to you: liquors, pharmacy, shoes, bowls, deliver a document and even cash. We have these characters and funny situations to show the benefits and this custom service that only Rappi can offer. To express this service, we came up with this tag: You got Rappi, you got it all.

The situations.

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In order to show that Rappi really got it all (very different from it's competitors at that time, ordering only food), stories involving funny situations were created. From missing stuff on the fridge, to getting a new soccer ball or repairing the phone. You really cano order anything to the Delivery Man (Tendero in Spanish) and it will bring it to you.

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OOH and Social Media.

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All the props and assets were used to promote an integrated campaign, including OOH media on the streets and digital movies for social media.

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Making of.

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We partnered up with the production company Dirty Work to produce all the stories created. It was a teamwork effort to make all the situations happen and deliver all the campaign with the best quality possible.

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