Collaborators
Paulistão is considered the most competitive regional league in Brazill. To show that the streaming MAX is going to be one of the broadcasters, we decided to use a narrative we are very known for on one of the most watched TV Show on record: Game Of Thrones. The whole campaign was inspired by medieval era and made entirely with IA. All scenes and motion were created by prompts and gave ligght to the concept: The Royalty is in Game.
The History is told etirely by AI
São Paulo is the biggest city of Brazil. The regional football championship is one of the oldest in record, since 1902 the league is active. The rivalry is on the core of the competition.
To promote this year competition, we created 4 videos telling the history of the top 4 clubs, with eastereggs about matches, important goals and important achievements of those clubs.
Palmeiras
Corinthians
São Paulo
Santos
Club stadiums reinvented
Following the concept of medieval era, 6" spots were created with the main stadiums of the state also translated into the kings and knights era.
