Portfolio

Collaborators

Agency: AlmapBBDO

Client: Vollkswagen

Product: VW TAOS

Title: Brighter Communities

CEO: Felipe Bartolomeu

CCO: Luiz Sanches

Creative Direction: Iron Brito, Daniel Oksenberg, Daniel Chagas

Creative Team: Daniell Rezende, Mateus Souza, Guto Russo

Production: Compañia

Director: Cinza

Account: José Lopes, Ana Beatriz Moreira Porto, Nicole Ferrari, Dante Costa

Planing: Sérgio Katz, Denis Camargo, Rafael Andrade, Julia Albero, Fernanda Stecca e Ana Sganzerla

Media: Luana Gallizzi, Dayane Manfrere Alves, Mariana Bloise, Ana Carolina Carvalho, Henrique do Monte Costa, Camila dos Santos Oliva, Thiago Grassman Gonçalves, Pedro de Lacerda Humber, Fernando Brandão do Nascimento

Client Approval: Roger Corassa, Leandro Ramiro, Fabio Souza, Helena Bonesio, Mari Negrini, Arthur Rocha, Helena Oliveira, Marcos Mello, Sully Hidalgo, Thayrine Guerino e Débora Paiva

Volkswagen just launched TAOS. The new car has a signature LED lights inside the headlight. Brigther and more powerful. To comunicate this feature, we went on a search to most dark places in the city, and we discovered the Pós Balsa community. A village with a lot of brillilant personalities, but still in the shadows, without public lighting on their streets. To solve that problem, we partnered with the NGO "Litro de Luz" (LIter of Light) and made the streets of the community a lot brighter and sustainable, through solar powered light posts.

The solution.

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The Liter of Light is completely sustainable and without the need of wired energy. It's made of recyclabe materials, and has a high efficient battery that can last up to 2 days without charging.

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Maintence and cares of the post.

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All light posts were made by the residents. A workshop was held to help them build and to make any maintence if needed. Each person was responsible for the nearest post of their houses.

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